Performance Marketing Manager - IT company

ManpowerGroup is a worldwide innovative forerunner and leader in the field of employment through the provision of services and workforce management solutions for clients and helping people in their career development with the aim of understanding the needs of clients and candidates in the changing world of work.

As a Performance Marketing Manager at a Cybersecurity company, you will play a crucial role in developing engaging content that educates, informs, and influences our audience about IT and cybersecurity best practices and our cutting-edge solutions. You'll collaborate with various teams to deliver content that resonates with our clients and maintains our brand's authority and voice.

Responsibilities:

• Market Research: They analyse market trends, customer preferences, and competitor strategies to identify opportunities and potential niches.
• Developing Strategies: Based on research, they create marketing strategies and plans to reach the target audience effectively. This might involve creating campaigns, setting objectives, and determining the best channels to use.
• Campaign Management: They oversee the execution of marketing campaigns across various platforms such as social media, email, print, or digital advertising.
• Analytics and Reporting: They track the performance of marketing initiatives, gathering data on metrics like engagement, conversion rates, and return on investment (ROI). This helps in understanding what's working and what needs adjustments.
• Adaptation and Innovation: Keeping up with industry trends and technology advancements to implement new tools or approaches that could improve marketing effectiveness.

Qualifications:

· Proven experience as a Performance Marketing specialist;

· Strong understanding of cybersecurity principles and terminology.

· Excellent writing, editing, and proofreading skills with an ability to simplify complex concepts for a non-technical audience.

· Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and deadlines effectively.

Benefits:

· Competitive salary with a performance-based bonus scheme.

· Additional health insurance coverage for employees.

· Multisport membership.

· Opportunity to work with a talented and passionate team.

· Hybrid-working model with flexibility in remote and office-based work.

Manpower Bulgaria is licensed (License № 2033 / 20.04.2016) to provide top-notch human resources services.

ManpowerGroup is a worldwide innovative forerunner and leader in the field of employment through the provision of services and workforce management solutions for clients and helping people in their career development with the aim of understanding the needs of clients and candidates in the changing world of work.

As a Performance Marketing Manager at a Cybersecurity company, you will play a crucial role in developing engaging content that educates, informs, and influences our audience about IT and cybersecurity best practices and our cutting-edge solutions. You'll collaborate with various teams to deliver content that resonates with our clients and maintains our brand's authority and voice.

Responsibilities:

• Market Research: They analyse market trends, customer preferences, and competitor strategies to identify opportunities and potential niches.
• Developing Strategies: Based on research, they create marketing strategies and plans to reach the target audience effectively. This might involve creating campaigns, setting objectives, and determining the best channels to use.
• Campaign Management: They oversee the execution of marketing campaigns across various platforms such as social media, email, print, or digital advertising.
• Analytics and Reporting: They track the performance of marketing initiatives, gathering data on metrics like engagement, conversion rates, and return on investment (ROI). This helps in understanding what's working and what needs adjustments.
• Adaptation and Innovation: Keeping up with industry trends and technology advancements to implement new tools or approaches that could improve marketing effectiveness.

Qualifications:

· Proven experience as a Performance Marketing specialist;

· Strong understanding of cybersecurity principles and terminology.

· Excellent writing, editing, and proofreading skills with an ability to simplify complex concepts for a non-technical audience.

· Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects and deadlines effectively.

Benefits:

· Competitive salary with a performance-based bonus scheme.

· Additional health insurance coverage for employees.

· Multisport membership.

· Opportunity to work with a talented and passionate team.

· Hybrid-working model with flexibility in remote and office-based work.

Manpower Bulgaria is licensed (License № 2033 / 20.04.2016) to provide top-notch human resources services.