Mobile Advertising Specialist /iGaming/Crypto/Forex/

For our client, a leading global online marketing and IT B2B company, we are looking for a:

Mobile Advertising Specialist /iGaming/Crypto/Forex/

Responsibilities:

• Develop and manage mobile marketing campaigns (SMS, push notifications, in-app, and mobile ads).
• Plan and optimize mobile ad campaigns (Google Ads, Facebook Ads) to boost app installs and engagement.
• Track key metrics like app installs, user engagement, and retention.
• Work closely with product, content, designers, and copywriters to ensure marketing aligns with business goals.
• Conduct A/B tests to improve conversion rates.
• Analyze user behavior and trends to recommend improvements.
• Manage budgets and maximize ROI on mobile campaigns.
• Stay updated on the latest mobile marketing trends and best practices.
• Provide detailed reports on campaign performance and user acquisition.

Requirements:

• 3+ years of experience in mobile marketing or digital marketing.
• Experience in mobile gaming or FinTech is a plus.
• Strong knowledge of mobile marketing channels and app store optimization.
• Proficiency with marketing automation and analytics tools.
• Excellent analytical and project management skills.

Benefits:

• Competitive salary
• Opportunities for personal and professional development, including paid training and courses.
• Work with a talented, global team.
• Additional benefits like health insurance.
• Access to Multisport and Coolfit cards.

If this sounds like you, apply with your CV! Only shortlisted candidates will be contacted. Confidentiality is guaranteed.

Manpower Bulgaria License № 2033/20.04.2016 for human resources services.