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Study of COVID-19 Induced Business Trends

For 11 months now, Bulgaria is in an unusual situation caused by COVID-19. During that time, various thesis and opinions were presented on how the pandemic affects companies, what are their most common reactions, and which are the current trends in the labour market.

To understand the effects and consequences of the pandemic, we conducted a study among 217 employees at various hierarchical levels in companies from all industries, sizes, and regions of the country

To understand the effects and consequences of the pandemic, we conducted a study among 217 employees at various hierarchical levels in companies from all industries, sizes, and regions of the country. The purpose of the analysis is to make recommendations for further actions тo companies by answering three main questions:

  • Is there a reduction in labour costs?

  • Are positions being closed or created?

  • How effectively do businesses tackle the crisis?

Contrary to many people's beliefs, the statistics are far from negative.


Some of the key findings show that about two-thirds of the companies in the country have not reduced their human resources spending by reducing wages, canceling additional benefits, or sending their employees on unpaid leave. The data also shows the companies that need to hire additional people are more than those that need to lay off employees.

In conclusion, 66% of respondents would recommend their employer as a desirable workplace, even in a crisis.


However, we still cannot talk about the COVID-19 pandemic in past tense. 2020 further showed that the imposed changes cannot be considered short-term and that companies need to adapt to the highly unpredictable situation in defining overall strategies.

ManpowerGroup Bulgaria's recommendations to employers in this ongoing emergency include:

  • Application of non-traditional solutions for the organization of efficient work processes, such as enabling flexible working hours and outsourced workplace; providing temporary employment opportunities; outsourcing of certain work processes to external partners, etc.

  • Focused efforts to maintaining the employer brand and investments in effective support programs tailored to the needs of employees.

These and other proposed measures, discussed in the overall report, aim to lead to optimized costs, motivated and dedicated employees, and a competitive market position.

The full analysis and recommendations for employers in Bulgaria can be found here. COVID-19-survey_results_2021_en.pdf


Инвеститорите в страната определят бизнес климата като добър, но очакват по-голяма подкрепа от страна на държавата

Ново проучване на ManpowerGroup България показва, че според 52% от мениджърите на компании, които са направили значителни инвестиции и са открили нови работни места през последните четири години, инвестиционният климат в България е добър, а една трета от тях го определят като отличен.


Talent shortage and employee turnover continue to be the biggest challenges for HR practitioners

ManpowerGroup Bulgaria conducts numerous human capital management studies on a national level. In the context of the ever-changing environment of the labour market key to a successful business are high-level awareness, excellent knowledge of new trends and established practices, and sharing experience.


Липсата на кадри и текучеството продължават да са най-голямото предизвикателство пред HR практиците

ManpowerGroup България провежда редица изследвания, свързани с управлението на човешкия капитал в страната. В постоянно променящата се среда на пазара на труда високата информираност и отлично познаване на новите тенденции и установени практики, както и споделянето на опит са от ключово значение за успеха на всеки бизнес.